My Future Business Show Interview With TOM HUNT
#Podcasting #bCast #TomHunt
Hi, and welcome to the show!
On today’s My Future Business Show I have the pleasure of spending time with entrepreneur, business owner and founder of podcast hosting platform bCast, Mr. Tom Hunt.
During the call, not only does Tom share some details about his personal life, he also opens up about what it was like to start bCast, how the idea for bCast came about, and the journey since launching it on AppSumo.
On this wonderful call, Tom talks about the power of podcasting, and where he sees podcasting going as an industry. On top of that, Tom also introduces some of the many features and benefits of the bCast platform, and shares some of the strategies he’s used to improve his internal marketing and the marketing of his clients.
As someone who has used almost every podcast hosting service out there, I have to mention that I would not have spent the time switching over to a podcast host that I was not confident in. To get to this point, I spent several months testing the bCast system. Everything from adding new podcast episodes, uploading images, interpreting reporting data inside the analytics tab, to Tom’s active presence on social media, and the bCast roadmap. I’ve taken a lot of time to make sure before coming over to bCast, and I’m really happy that I did.
As a result, today you will see bCast in action across The My Future Business Show website. You can see it on the home page being used as an audio advertisement service, and you will find it being used in a long list of amazing interviews, like this one!
Just to give you a taste of the power behind bCast, when setting up an interview, you can add an audio message at the start and finish of each podcast episode. You can add these audio messages to your entire library of podcast episodes, or you can be more selective and add them to episodes that align with your audio message.
So, for example, let’s say you have a webinar coming up next week, you can set up your audio message to promote your upcoming webinar. You can set the webinar audio messages to expire and stop on the day of the webinar. You can apply any sort of time sensitive promotional messages using this system.
Another noteworthy feature, is bCast’s auto optin feature. bCast provides an email address that podcast hosts can read out during their show, and listeners can send a blank email to this address to receive an eBook, sign up to a webinar, or to simply subscribe to future episodes. Leads are then passed through bCast into your email autoresponder or CRM. This feature alone is going to change how you connect with your audience.
In terms of the user experience, I’m impressed with the speed at which the bCast website responds. Navigating around my account feels natural and intuitive, which is a better experience than I’ve had elsewhere.
Besides how easy it is to embed bCast players into my WordPress posts and pages, I also have the option to use bCast’s inbuilt landing page builder where my bCast podcast player, notes and clickable links are shown on a single page hosted on the bCast servers.
As someone who embeds the bCast player directly into my website, I don’t use the page builder. That said, I can see how this will benefit users who don’t want to create or host their own dedicated podcast website. When a new episode goes live, you can also directly email the episode to selected people from inside the bCast interface.
In terms of the number of podcasts you can run, and the bandwidth you can use, this is dependent on the bCast plan that you ultimately choose. You also have the option to import an existing podcast from another host. Once that’s done, you are given a bCast specific RSS feed, which you submit to Apple Podcasts, Google Podcasts, and other podcast directories.
And that’s not the end of it. With bCast, you can use their inbuilt transcription service to turn your podcast interviews into text that you can in turn, use to further promote each of your podcast episodes. You can use your transcription as a lead magnet, or you can use it as your main podcast content for those who enjoy reading.
Unlike other podcast hosts, bCast is focused purely on the needs of marketers, and helps them to make a profit from their podcasting. And each of the features mentioned here only touches the surface of what is to come on bCast’s roadmap.
As a marketer, how you use bCast is limited only by your imagination. So, click the link below, set up your trial bCast account, and experience podcasting through the bCast platform.
To set up your bCast account, or to contact Tom for more information, click the link below.